I’m Matthew Doyle, a digital marketing and e-commerce specialist who combines data, creative strategy, and hands-on execution to build better digital experiences and drive measurable growth.
My experience spans e-commerce, paid media, conversion optimization, content strategy, email marketing, SEO, and website management. I’ve managed Shopify storefronts, analyzed customer journeys and conversion funnels, developed and tested digital campaigns, created product-focused content, and used performance data to identify opportunities across the entire path to purchase.
Throughout my career, I’ve worked across a variety of industries and environments. I used digital marketing to help generate more than $6 million in real estate sales, built e-commerce experiences for freelance clients, helped grow the digital presence of a Lucasfilm-recognized organization, and most recently managed e-commerce and digital marketing initiatives for a performance automotive brand.
What sets me apart is my ability to work across both the creative and analytical sides of marketing. I can analyze conversion rates, traffic sources, campaign performance, and customer behavior, then turn those insights into website improvements, stronger creative, better messaging, and new tests.
With certifications in Digital Marketing, E-commerce, and UX/UI Design and Research, I’m continually expanding my skills while staying focused on what matters most: understanding the customer, solving problems, and creating digital experiences that produce measurable results.